Creative capitalism

On January 24th, Bill Gates called for new "creative capitalism" for businesses to help stamp out global poverty and diseases. He suggests that corporations should add a mission of solving the problems of the poor world to the mission of making profits.Is this a good solution for the problem? Is it in the hands of corporations?I believe that this is a naive approach... Most of the poor countries don't even try to play the capitalist game. Most of the time, it is a cultural problem that cause those countries to be left behind. And it results in billions of poor citizens.The solution is to change the culture of those countries and give them tools to manage their economics in better ways. Till this is done, the corporations generosity will not get in to the pockets of the poor.This is a mission for governments and for world leaders. But without the good will of the poor countries, nothing can be done. Especially not by corporations.